What We Do

Our sole focus is creating, evolving and transforming brands. We’re proud to say they’ve had our full attention for 25 years, because nothing beats defining the core of a great brand, then bringing it to life.

Its always about clarity. It’s the first thing our clients want and the starting point for strong foundations and focus. We untangle complicated problems, then define and build smart brands based on strategically led, creative thinking. That takes experience and persistence, so you’ll always have senior people working on your brand, from start to finish.


For the joy of it. All brands change and morph, provoked by any number of reasons. We know the trigger points well because we’ve been devoted to brands for a long time. Which brings us to our final point. We’re so invested in brands because we genuinely love what we do and you’ll experience that in the way we work – we take it seriously and we make it fun.


4 Reasons We’ll Deliver the Goods

1. We bring clarity.
We untangle complicated problems with pragmatic strategy. We take the time to do the homework, cracking tricky business problems with seamless, whole solutions. It’s the only way to build smart, believable brands based on a pure, simple promise that’s actionable.

2. Brands are front and centre.
We’ve been creating, evolving and transforming brands for 25 years. The strategic thinking and creative expression is where our focus sits because we believe brands deserve that.


3. You’ll see our best people – from start to finish.
We’ll assemble an expert team of clever creatives and strategic thinkers to work on your project. We’re a tight knit team of seasoned practitioners and future stars but we know experience counts, so you’ll always deal with senior people.

4. It’s Serious Enjoyment.
Our clients spend a lot of time with us, so it’s vital there’s pleasure in the process. You’ll find us mature and friendly, transparent and timely, opinionated but never precious. We love what we do and you’ll see it in the way we work.


Jonathan Sagar


As one of New Zealand's leading brand specialists, Jonathan has developed Voice from a one-man design agency to one of Australasia's most innovative and respected brand consultancies. With teams in Auckland, Melbourne and Sydney specialising in the development of robust and insightful brand strategies, Jonathan’s leadership and intuitive approach to business issues are sought after to provide clarity and direction to some of the region's best loved brands. His desire to innovate, challenge convention and problem solve has seen him establish industry trust and respect and develop client relationships which have lasted over 30 years.

Sean McGarry

Creative Director

When it comes to commercial creativity and design, not many have the depth of pedigree that Sean has. 20+ years as a creative and business leader including 15 years as a director of one of Wellington’s best known design houses, being a fellow and past president of the Designers Institute of New Zealand (DINZ) as well as judging in New Zealand’s prestigious design and print awards means Sean’s capability and experience is definitive and unarguable.

Richie Hartness

Design Director

It would be fair to say that branding is in Richie’s DNA. He has been designing, developing and delivering high profile, award winning brands for over 20 years in New Zealand and the United Kingdom. His down to earth personality and dry sense of humour bring a sense of levity to his work but when it comes to the nitty gritty of brand design he believes in beautiful design that’s relevant and communicates with clarity and purpose.

Neil Sparksman

Managing Director

Neil understands relationships – between agency and client, brands and consumers, and between strategy and creative execution. A driven problem solver and creative thinker, he leverages his thirty years’ experience in customer service to help serve up meaningful results for the Voice client portfolio. Neil joined Voice in 2003 and today he and Jonathan co lead the agency, continuing to keep the Voice proposition relevant, meaningful and compelling to businesses.

Mark Hearne

Digital Director

A career in the advertising industry in the UK led Mark to focus on digital communications on his return to New Zealand. A strong communicator and problem solver Mark is highly experienced in web development and business management and brings a broad range of knowledge, skills and insight to his projects. His multi-skilled team of creatives and developers deliver a range of innovative digital design and development services that help to ensure that our clients’ brands succeed online. Mark’s strength lies in his ability to build trust with clients and deliver clarity whilst coordinating complex projects with a range of demands.

Adrienne Carlson

Strategy Director

A deeply experienced brand and marketing strategist, Adrienne has led teams to deliver insightful, highly effective projects in key global markets including Australasia, UK, and Asia. Now based in Sydney her experience includes senior executive roles in Hong Kong and China repositioning PCCW Global, and leading brand and communications programs for a wide range of international brands; Samsung, P&G, HSBC and Shanghai Tower.

Sara Hearne

Creative and User Experience

From studying fine arts to working in information management, Sara has a strong focus on the end user and a passion for effective and affecting visual communication. With 14 year’s experience facilitating users’ access to information and their experience online Sara brings insight and strong direction to her role working alongside the client and the developer to hone relevant and engaging solutions in the digital medium. Sara’s creative, critical thinking brings a problem solving pragmatic approach, an artistic vision and a sense of humour to projects.

Julie Sowter

Financial Controller

Over the past 20 years Julie has helped to nurture and grow a number of small businesses from infancy into some of the New Zealand’s leading companies. With a skill set spanning from general finance through to operations management, Julie successfully optimises performance across our complete business. Her passion for detail, financial acumen, HR and operations has ensured growth flows through to the bottom line while maintaining a special, sought after business culture.

Our Approach

Our approach is straight forward and proven. It’s about finding clarity through creative excellence and delivering well crafted brands that deliver business success.

Brand Development
  • Brand audit/analysis
  • Competitor audit
  • Consumer journey mapping

  • Brand visioning
  • Brand positioning/strategy
  • Brand architecture
Brand Articulation
  • Naming development
  • Brand story development

  • Visual identity
Brand Activation
  • Customer communications

  • Internal communications

  • User experience design
  • Wayfinding & signage
  • Packaging design
Brand Experience
  • Websites

  • Applications
  • Collateral development

  • Displays & exhibitions
  • Retail environments