VBA expands it's reach to Sydney
Adding to an existing network of offices in Auckland, Hong Kong and Beijing, Voice Brand Agency has set up a new office in Sydney. With greater synergy between these markets and an increasing regional perspective and presence for many clients, the opening of the Sydney office will significantly expand Voice’s ability to transform businesses through strategic, insight-based brand leadership.
“Voice has always been a specialist agency, in many ways ahead of its time,” says Jonathan Sagar, group ECD. “What drives our success with clients is the combination of experience, capability and relevance. We know what a brand needs to be successful NOW. VBA also has a definite perspective on brands in the Asian Century, which is the context in which we all do business these days.”
Voice founding partner Adrienne Bateup-Carlson, returning to Australia after several years in senior strategy and executive agency roles in greater China, will head up the Sydney office. Carlson brings to the table a vast amount of experience and knowledge providing global and regional insights that will drive relevance for VBA’s portfolio of clients.
The expansion brings together an Australasian heritage in world-class strategy and content for iconic clients in Australia and New Zealand and a depth of pan-Asian experience. In Carlson’s view, “staying connected – constantly, instantly and globally – is dramatically changing our world. Brands must never stop striving to deliver value. They must drive innovation and relevance to their stakeholders at the moment they connect.”