Rebranding a property giant

We’d like to congratulate Bauer Media and their magazine title, Property Press, on the successful completion of their rebrand project in December 2014.

Media giant Bauer Media, are New Zealand’s largest and most influential publisher and owner of Property Press – the most successful property publication in the country. Although successful, Property Press was beginning to feel the title was slightly invisible to its readers and lacked a strong voice, nor did they feel the opportunity for the magazine was being maximised. Spurred on by a new title entrant in the market, Bauer approached Voice to help look at refreshing the magazines profile.