Following the unsuccessful merger with Ansett Airlines, Air New Zealand’s brand and people were somewhat battered and bruised. It’s history now, but at the time a bold move was needed to reset the company spirit and provide the impetus for what became a most impressive turnaround. Voice was humbled to be part of the communications team that created a future vision for the business, working hands on with leadership to develop a lasting internal branding and engagement platform.
The process began with a two-day real time change workshop, led by executives and involving a huge group of employees drawn from every area of the business. Amid the questions, challenges and some tears, a new vision was formulated. That was just the beginning. Harnessing the passion and business experience through employee engagement meant faster problem-solving and very practical re-invention of the business from those who knew how it worked best.
Today Air New Zealand is a great business frequently recognized for what matters most to passengers – great customer service and on-time performance!
Among the airline’s many awards over the past few years are the 2012 Randstad Award for ‘Most Attractive Employer’, the 2012 Air Transport World ‘Airline of the Year’ and the ‘Global Tourism Business Award’ at the 2013 World Travel and Tourism Council (WTTC) Tourism for Tomorrow Awards.
Air New Zealand
What we did