Challenge

Voice has worked in partnership with AMP for many years across the group of companies in key markets including Australia, New Zealand and in the UK. At the heart of the organisation is insightful, visionary leadership which has seen AMP’s brand value continue to grow, despite challenges in the financial services sector both globally and locally.

Working closely with senior executives in times of change and inspiring opportunity, Voice developed strategic communications and employee engagement platforms to enhance the relevance of AMP in a sector central to the economy, and most people’s lives.

“We know from practical experience,” explains Voice Director Adrienne Bateup-Carlson, “how the alignment of internal engagement, marketing and organizational change expertise can shape a culture to more deeply engage employees, help customers become champions and drive stellar business outcomes.”

CUSTOMER

AMP

What we did

Brand Strategy and Positioning, Marketing and Sales Collateral, Internal Engagement

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