Trust and integrity. Two things that can’t be bought – yet they sell extremely well. As Auckland’s largest real estate company, Barfoot & Thompson has a strong heritage of family values and a reputation of trust, integrity and honesty.
As New Zealand’s property market faced the recession of the late 2000s, Voice was tasked with invigorating this well-known Auckland based brand, while retaining its positive values and attitudes.
“The challenge when working with such a solid heritage brand is to find the balance of invigorating it while not losing its valuable brand equity,” explains Jonathan Sagar. “We saw the Barfoot & Thompson brand refresh as an opportunity to build upon and communicate the company’s strong points of difference, but we also saw it as a chance to position the brand as the ‘voice of calm’ in a real estate-mad city facing leaner times.”
The logo was adjusted to bring it into a cleaner, more modern space. The surrounding communication reminded customers of what differentiated Barfoot & Thompson from the competition.
During the GFC, Barfoot & Thompson’s market share grew substantially as property buyers and sellers flocked to solid and trustable brand.
Barfoot & Thompson
What we did
Brand Strategy and Positioning, Logo and Visual Identity Design, Sales and Marketing Communications