Challenge

A dynamic business collective, located in the Bay, wanted to increase awareness and compel domestic tourists seek out the Bay of Islands as a holiday destination. Part of that awareness work was the development of a campaign look and feel that could be leveraged across outdoor, print and online media. The Voice approach was to establish a fresh concept that encapsulated the Bay as a destination using strong classic typefaces and rich, deep, green/blue, promise-conveying imagery.

Stunning double page collateral spreads and engaging billboards that took potential visitors through a journey of the areas history, it’s not-to-be-missed attractions, and quirky insights. All collateral pointed to a well maintained web presence to capture details and potential sales.

CUSTOMER

Far North Holdings

What we did

Visual Identity Design, Marketing and Sales Collateral

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