Challenge

Run by best friends Heidi and Louisa, Belly Beyond is a multi-award winning online store for mothers, offering straight up advice, market leading brands and essential practical items for mothers and babies.

Heidi and Louisa wanted their brand to be on the tip of every mum’s tongue and to sit firmly in their Internet ‘favourites’ lists. This is where Voice came in. Our challenge was to create a strong brand strategy and identity for Belly Beyond, through a unique and memorable logo backed up by effective brand communication.

With a strong focus on making the everyday purchasing experience easier for mothers and mothers-to-be, Voice and Belly Beyond collaborated to create a versatile, accessible logo that demonstrated the unique personality behind the brand. This was supported by a strong suite of brand values that could be carried throughout Belly Beyond’s B2C communications.

“The Belly Beyond brand is straight up, in touch with what mothers want, restless and vivacious, always looking for new products and new ways to provide better service to their customers. With this distinct brand personality in place, Belly Beyond became much clearer about their strategy and how they could best connect with mums and mums-to-be.”

Today the company continues to go from strength to strength, and is a perfect example of the success a small business can enjoy when they have a powerful brand.

“It’s wonderful knowing that whatever direction the business takes we have an agency that knows us and will work with us to provide the sort of sound direction and knowledge we’d normally not have access to. Which is great because before Voice everything was f#$%!-ing all over the place!”- Louisa, Belly Beyond

CUSTOMER

Belly Beyond

What we did

Brand Strategy and Positioning, Logo and Visual Identity Design, Marketing and Sales Collateral

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