Challenge

Okareka Dance Company, one of New Zealand’s most prolific performing arts companies is a Voice sponsorship partner. And Mana Wahine, Okareka’s latest work, was the fourth project Voice had collaborated on.

Responsible for the development of brand and communications for the show, Voice worked hard with the Okareka team to create a visual brand that would strongly reflect the shows essence as well as drive tickets sales hard. “Our job is to help the performing arts sell” says Creative Director, Jonathan Sagar “Highly creative companies like Okareka require strong marketing sense to help them grow. Once they get it, they are unstoppable”.

Mana Wahine, a dance work based on Maori themes, celebrates the strength and vitality of the feminine – opened with a New Zealand national tour in Winter 2014 to packed houses and complimentary media comment, across the country.
Okareka are presently seeking international opportunities for the show.

CUSTOMER

Okareka Dance Company

What we did

Logo and Visual Identity Design, Marketing and Sales Collateral

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