Challenge

A little Kiwi brand with a big heart – no wonder the world is falling in love.

DQ&co, makers of lovable accessories and stationery, wanted to compete in a global market and needed the right brand personality and positioning to make it happen. Offering a number of quite different products, the company also needed to understand how to position their range successfully.

Voice worked closely with this passionate team to develop a new, more confident logo, brand position and personality for DQ&co. The strategy provided clarity around the company’s different brand offerings and propositions to the market, and created a solid product range with clearly defined audience groups.

This newfound clarity gave DQ&co the confidence to take their products to the world – and they haven’t looked back since.

CUSTOMER

DQ&co

What we did

Brand Strategy and Positioning, Logo and Visual Idenity Design, Packaging, Marketing and Sales Collateral

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