A strong digital presence for Central Auckland’s busiest English School, Dynaspeak, was paramount. From an awareness perspective, Dynaspeak needed to be digitally accessible to its target market – mainly young adults in 14 key countries. From a brand perspective, the website needed to reassure potential students and their guardians that Dynaspeak was a fun place of learning where students where well taken care of, while away from home.
Voice initially developed a full English version of the site integrated to an intuitive CMS. Then, working with the client, developed, managed and uploaded content for the site. As an added extra to the brief, an option to extend the site to include team member and student logins was scoped and allowance made during the build.
Once complete and live, attention turned to the development of 14 sub language sites, where core content was translated for target markets. The decision was made to develop 14 separate sites, with distinct ‘forward slash’ URL’s for search engine optimisation and marketing purposes.
Te Wananga o Aotearoa/ Dynaspeak
What we did