Eastwest Yoga understood that customers wanted to connect with them more. The business needed strong, results-focused activity inside definitive budget provisions. Voice’s recommendations included a new responsive website with strong social integration, an updated, more contemporary logo and new visual identity.
A fresher, cleaner green/white colour palette was created for the site design that quietly spoke of health and wellbeing. Dark greys and blacks were used to contrast and add modernity to the brand as was a new funky photoshoot of urban, Instagram type images.
Beyond design, look and feel, the new website also ticked a number of other boxes;
- Stronger search engine friendliness
- Highly visible and structured approach for social media
- Integration with existing database systems
- Intuitive and easy content management
- Responsive to all mobile devices
What we did