Challenge

Voice has helped drive a socially responsible initiative in Melbourne to get people to do more good every Christmas.

Working with Melbourne-based CSR agency, Good Business Matters and digital agency Flint, Voice developed the brand and logo for Good Christmas Trail, which is a socially responsible alternative to the great Aussie Christmas pub crawl.

The Trail encourages Melbourne businesses to make their Christmas party budget go a lot further by supporting responsible businesses, whose profits create greater positive social impact through tackling issues like homelessness, food waste, or developing world causes.

Whether it’s a long lunch, a few drinks, an extended coffee break, or all three, people in Melbourne can leave a trail of good wherever they go.

In 2016 the learnings taken from the previous year, were used to revitalise the Good Christmas Trail visual identity and website.

Visit www.goodxmastrail.org

CUSTOMER

Good Business Matters

What we did

Brand/ Logo Development, Visual Identity Design

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