Kawarau Jet (KJet) has been jetting thrill seekers along the rivers and lakes of Central Otago since the early 1960s and is the world’s first commercial jet boat operator.
Agency and client knew the secret to the success of the KJet site was to visually create an online version of the brand. In particular, homepage creative that would engage users to find out more and book. The content – easily digestible chunks that breakdown the experience into benefit and experiential messages.
From a technical perspective, an SEO friendly build as a hygiene factor, intuitive and CMS driven back end.
What we did