When Ponsonby Business Association asked Voice to develop their new brand, their sights were set on how the new brand could express through a digital channel – and more importantly, what that digital channel could do for the organisation. The decision was made to develop a high performing, contemporary website, backed by a strong, well-populated database – too drive the association and its members to the next level.
Through the employment of great graphics, intuitive interfaces and an easy to follow CMS, Ponsonby Road Business Association have been able to come together as a digital online group, show the business world they are here to say, promote themselves and the personality of this unique area to all onlookers and stakeholders, both existing and potential.
The result is a multi faceted site that is a database of the most active businesses on Ponsonby Road, a promotional tool for the strips events, a prospect tool for potential members and an information tool for tourist and visitors to Auckland.
Ponsonby Business Association
What we did
Digital Strategy, Website Development