Challenge

When Red11 modeling and talent agency first approached Voice, they were a new agency looking for a brand that would help them quickly stand out from the competition and position them as a strong player in a tough market. “The Red11 brand needed to give the impression that the company had been around for a long time,” explains Voice Director Jonathan Sagar. “This meant developing a simple, strong and classic logo that would give the agency cut-through to go the distance. It also needed to speak of the dynamic, young team behind the brand.” Red11 is now New Zealand’s premiere model and talent agency and is behind some of the country’s most beautiful faces. It also includes a world-class acting division.

CUSTOMER

Red 11

What we did

Brand Strategy and Positioning, Logo and Visual Identity Design, Marketing and Sales Collateral

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