Challenge

Their vision is to be the world’s largest rental motor home operator – we’re helping them get on the road.

After a number of high-level shifts, Tourism Holdings Limited (THL) decided to concentrate their focus on the motor home rental market in New Zealand, Australia and further abroad. Voice’s strategic advice was to focus their efforts and align their businesses of manufacturing, renting and sales around a central operational core that would sustain them in growth.

A fresh logo, new stationery and collateral designs were created to visually communicate the new focus, and a clear brand strategy positioned THL in the business of making customers’ holiday dreams come true.

To ensure THL staff were on board with the new direction, an internal communications campaign, “Walking the Talk”, was developed to promote understanding and alignment with the company’s fresh focus.

CUSTOMER

Tourism Holdings Limited

What we did

Brand Strategy and Positioning, Logo and Visual Identity Design, Internal Engagement

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