When a tea taster with a family heritage of trading tea wanted to take his stronger tea to the New Zealand market, he approached Voice to develop a brand position and name for his product. The challenge was to enter the competitive tea market with a promise-conveying brand that would differentiate on tea quality and taste.
“The tea market in New Zealand is really cluttered. The target audience for Kanss Tea wasn’t those who drink five cups of ‘gumboot tea’ a day, but rather the discerning tea drinker who enjoyed the ‘ritual’ of tea making, where quality was important”. Voice worked closely with the client to develop a name, a logo and modern, beautiful packaging designs.