Solway at Whitford, Kaipara

Brand Strategy, Naming, Logo Design & Marketing Comms

Located in the picturesque rural area between Whitford and Clevedon, Solway at Whitford is an exclusive development on what is arguably one of Auckland’s most amazing pieces of land. Solway offers 35 3.5 hectare sections, most of which boast panoramic, 360º views of the Auckland Harbour and beyond, while others are nestled in a rural, bush-clad environment.

Voice was tasked with positioning the development for a national and international market. “With outstanding views and an incredibly picturesque setting, Solway’s generously sized lifestyle properties are a very rare find in Auckland. The development needed to be positioned to reflect this exclusivity, and to speak to the right audience” says Jonathan Sagar, Voice Director.