The Bridge

Brand Strategy, Naming, Logo Design & Marketing Comms

Located in Melbourne, the Victoria neighbourhood community support and education scheme is a thriving not-for-profit network with a superb heritage of supporting their communities at a grassroots level.

Two neighbourhood houses, in different locations, grown out of the needs of the communities they reside in – needed to come together to form a dynamic, future-focussed entity that was bigger than the both of them. Voice, along with our Melbourne partners Good Business Matters, formed a project team set-up to find out what made these houses tick and how a revitalised brand could help create a step change for the new organisation. The Bridge brand was launched in November 2016.