New Zealand Couriers 50 Years
How to help an iconic New Zealand brand celebrate 50 years of success, in a way that is relevant and meaningful to staff and customers?
VOICE understood the nuances required to pitch towards a more benefit driven conversation. Not about ‘harking back’ or ‘time in the saddle’, rather, learnings from the past used to propel the brand into the future. What ensued was a thought-through internal campaign, communicating inclusion, pride and customer-centricity, followed by an external messages that pushed customer relevance and advantage from being in partnership with New Zealand’s most experienced courier company.
Tasks included: Graphic development, internal communication messages and brochures, roadshow collateral development, vehicle signage.