Okareka Dance Company - Number 8 Wire
Brand development expressed through movement.
Okareka Dance Company and VOICE are a partnership that spans more than 8 years. Each company, devoted to creativity and expression, collaborate once more on Okareka’s most recent contemporary dance piece. Number 8 Wire, a new dance work to celebrate Kiwi ingenuity and inspire conversations, through movement, about the casualness and resourcefulness of the Kiwi bloke and the New Zealand rural countryside – will debut to audiences in the coming months. VOICE’s role – to develop a visual signature, a show logo, textures and colour palette that sincerely communicates the shows essence, raison d’etre and compels audiences to book.
Already one of New Zealand’s most accomplished performing art companies, Okareka has been invited to perform the Edinburgh Festival, and London’s West End. “Okareka is a key pillar of VOICE’s sponsorship portfolio” says Jonathan Sagar, Principal, “So on top of making their shows look great, our job is to ensure the company’s brand and profile is of an international standard and continues to attract attention from overseas performing art buyers. To date, the partnership has reaped impressive results for both parties”, Jonathan says, “We are very proud of their achievements”.