​VOICE; specialist brand agency and Chamber Music New Zealand announce new creative partnership

VOICE are proud to announce a new creative partnership with Chamber Music New Zealand as part of CMNZ’s focus on audience development.

Motivated by a passion for the performing arts and a wish to support CMNZ in providing a world-class programme of music for audiences in New Zealand to enjoy, we love what Chamber Music New Zealand is about.

“They’re committed to quality and to moving audiences with the work that they present. That’s very much aligned with what we do as a brand agency.” says VOICE Principal Jonathan Sagar.

“Our new relationship with VOICE signals a shared vision. A mutual passion for championing the creative culture of Aotearoa brought us together, and audience experience is paramount for both organisations." says CMNZ CEO Peter Walls. “The arts sector is a continually moving space, audiences are exposed to so much choice. We will be working strategically with VOICE as part of a long-term relationship, reviewing our brand strategy and initially working collaboratively on communication projects.”

People will have seen the first impact of the new creative partnership in the 2018 season brochure and collateral that began its release in September 2017. VOICE is also the tour partner for the CMNZ 2018 Season opening concert tour in March 2018, the Anderson & Roe Piano Duo. Tickets for the tour are now on sale.

“We‘re really looking forward to flexing our creative muscle on this tour and helping CMNZ reach new and diverse audiences,” says VOICE Creative Director Sean McGarry.

The Big Idea
Design Assembly
Chamber Music New Zealand


“It’s important to us to be constantly driving for improvements and remaining relevant, and we believe VOICE are a great creative partner to help us achieve that.”

Peter Walls CEO, Chamber Music New Zealand