Chamber Music New Zealand
- Marketing communications
Voice and Chamber Music New Zealand formed a creative partnership in 2017 with the view to helping boost audiences. Our job here, to help Chamber Music New Zealand achieve this without alienating existing, highly loyal, followers.
A hero collateral piece, the 2018 seasonal brochure, was chosen as the place to begin to mark that change. It was a careful balancing act developing creative solutions that acted as a transition piece between the existing look and feel, and any future development of the brand. Ensuring the creative took small steps towards the goal of engaging new audiences we used an iterative process to help strike the critical ‘creative point of balance’ between old and new.