Discover Queenstown

  • Brand design
  • Digital
  • Internal communications
  • Marketing communications

Southern Discoveries asked Voice to develop a simple logo for their Queenstown retail operation. In the brief, the client asked for: a design that could stand alone from the parent brand and a design which would be distinctive in a town cluttered with signage and promotional messages

Voice settled on a strong colour palette and a versatile design to help relaunch the retail arm of this major South Island tourism player.

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