The Good Xmas Trail

  • Visual identity

Voice has helped drive a socially responsible initiative in Melbourne to get people to do more good every Christmas.

Working with Melbourne-based CSR agency, Good Business Matters and digital agency Flint, Voice developed the brand and logo for Good Christmas Trail, which is a socially responsible alternative to the great Aussie Christmas pub crawl. Whether it’s a long lunch, a few drinks, an extended coffee break, or all three, people in Melbourne can leave a trail of good wherever they go.

In 2016, the learnings taken from the previous year were used to revitalise the Good Christmas Trail visual identity and website.

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