The Good Xmas Trail

  • Visual identity

Voice has helped drive a socially responsible initiative in Melbourne to get people to do more good every Christmas.

Working with Melbourne-based CSR agency, Good Business Matters and digital agency Flint, Voice developed the brand and logo for Good Christmas Trail, which is a socially responsible alternative to the great Aussie Christmas pub crawl. Whether it’s a long lunch, a few drinks, an extended coffee break, or all three, people in Melbourne can leave a trail of good wherever they go.

In 2016, the learnings taken from the previous year were used to revitalise the Good Christmas Trail visual identity and website.

© 2020 Voice Brand Agency


Level 2, 1 Cross Street
Auckland Central
New Zealand, 1010


+64 9 373 5086


425 Smith St, Collingwood
VIC 3065 Australia


+61 3 9113 7914

© 2020 Voice Brand AgencyCELEBRATING25 YEARSMade by Avenue