Eastwest Yoga knew their customers wanted to connect with them more. The business needed a strong, results focused approach that could be activated inside definitive budget provisions. Voice’s recommendations included the development of a new responsive website, a more structured approach to social and a refresh of the logo and brand visual identity.
A new green/white colour palette was created that quietly spoke of health and well being. Contrasting blacks and greys, funky Instagram type imagery and casual, fun typefaces all had the effect of adding a sense of modernity to the brand, an important quality in the wellness space. Once the visual identity were created and approved a complete roll out of collateral ensued including signage, stationery, email newsletters and all printed collateral. Beyond design, look and feel, the new website also ticked a number of other boxes;
- Stronger search engine friendliness
- Highly visible and structured approach for social media
- Integration with existing database systems
- Intuitive and easy content management
- Responsive to all mobile devices