The Freightways Group stands as a parent company to brands like New Zealand Couriers, Sub 60 Couriers and Post Haste and is a leader in express package delivery, information management and business mail sectors, across Australasia. The business had experienced strong growth over the last few years and it became obvious to Voice that the brand needed to lift to accommodate the position Freightways had in the market and its reputation of a stable, profitable and with high integrity. In order to deliver a project the client was pleased with, Voice needed to cater to a large audience of board members, investors and staff as well as keep in mind how the brand was perceived by the wider business community, the stock exchange and the media. The refresh also needed to adhere to a strict budget.
The result? A logo with a small shift that elevated the brand but still maintained a connection to its past, a refresh of the corporate colour palette and a set of contemporary visual treatments that could be leveraged into any corporate document including stationery and annual reports.