Following on from a reinvigoration of the Freightways brand visual identity in 2017, Voice was asked to develop the 2018 Annual Report.
For Australasian listed companies, reporting has become more complex with the onset of integrated reporting - a United Nations lead initiative that asks corporations to report on deeper sustainable business development measures; environment, emissions, people management to name a few. For entrepreneurial Freightways, the opportunity existed to also tell their ‘beyond freight’ story of growth, acquisition and diversification, and send a positive signal to the investor market.
With Voice’s help Freightways took this complex, yet confident step towards integrated reporting and deeper engagement with investors. The result is contemporary, insightful and a compelling take on the company's financial position.