Fullers GreatSights

Marketing Comms

GreatSights Bay of Islands have attracted tourists to their products since the 1960’s. Recently, competition has grown as new entrants have ramped up activity and attracted customers through product discounting. 

Voice have worked with GreatSights since 2012 to ensure they meet their competition head on. Uninterested in discounting to achieve higher volumes, GreatSights chose to engage customers through a compelling suite of products and well executed collateral.

Fullers GreatSights underwent a rebrand in 2016 and Voice was there to ensure this was realised throughout their collateral. Images of blue/green seas and active marine life became important, as did the overall colour palette to stimulate interest at the brochure rack. Our approach also included full bleed, double page spread images, contemporary iconography and guest fonts creating a sense of fun, adventure and a promise of a seriously good day out.