Healthy Breath are a multi-national business located in New Zealand and China who engaged Voice to help develop the brand for their personal anti-pollution mask for success in global markets. Tasked with differentiating the brand in a highly competitive, aggressive marketplace including major players Dupont and 3M, Voice’s job was to position the brand as: premium, aspirational and design-led and ensure that the brand was robust enough to hold its own in this crowded space. Voice activity Included brand strategy, naming and the development of a compelling contemporary, globally- facing visual identity.
Backed by a great Kiwi innovation story and fashion pedigree, with strong distribution channels into Asia’s biggest markets, from inception this brand needed to be set sell, to meet customer expectation and create an industry ripple to unsettle competition. The MEO filtration mask went live to market in April 2017 with record breaking month on month product sales.