For the second year running Voice worked with O-I New Zealand, New Zealand Beverage Council and students at Auckland Unitec Institute of Technology to develop a new small serve industry bottle specifically for the booming health-focused highly innovative NAB market. Meeting the needs of industry for a glass bottle that matches the innovation of producers.
Expressing consumer needs for ‘cool’ packaging that reflects their aspiration when choosing products that support a healthy, sustainable and conscious lifestyle. Inherent in the value of the product concept is the infinite recyclability and beauty of glass, meeting with innovation and practical application. The design concept incorporates a message inherent in the design; Recycle. Reduce. Refresh. Voice provided creative direction to ensure clear brand identity in design and communications.