With the creation of a sales arm to their large property development portfolio, Auckland developer Southpark Corp wanted a strategy that would make sense of their digital presence, be a powerful profile and sales tool for their work and have the ability to expand and grow with them. Voice saw the opportunity to give this new brand a strong start to life. After working closely on this first project together, Southpark Corporation approached Voice once more to work on Kensington Park, their most recent acquisition and a substantial development undergoing a phase of revitalisation.
The decision was made to refresh the brand and inject some well-needed energy into the property. Located in an area popular with retirees, client and agency knew the opportunity for the brand was to attract younger buyers looking to escape the heated market in Central Auckland. A new brand position was developed and expressed via traditional and new media means. The result? A flurry of activity and sales, a renewed vigour from sales people and increased awareness among Auckland’s home buyers.
More recently, Kensington Park, faced the challenge of keeping up with the pulse of real estate market shifts. Voice embarked on a refresh of the advertising campaign to showcase the essence of the coastal resort style development. Sharp, tactical messaging was created to keep buyers intrigued and the visuals were revitalised using evocative representations of the park-side location, relaxed lifestyle and active people.