New Zealand Couriers

Brand Strategy, Logo Design, Marketing Comms, Website Design, Internal Comms & Packaging

When New Zealand Couriers (NZC) approached Voice in 2007, they wanted to shift their brand and create a new strategy to help them become more relevant. Voice needed to reconcile three different imperatives: to strengthen and modernise the visual expression and corporate identity of the brand mark; to encapsulate the company’s unique heritage and capability and to ensure the brand continued to be relevant to customers. The brand promise “We’ve got it Sorted” was developed to put into words exactly what research told us customers want from their courier company. After the brand identity was shifted and modernised, that brand strategy was filtered down into:

  • Internal Communications and Values
  • Vehicle Livery
  • Sales and Marketing Collateral 
  • A new Website
  • Product design

The result of this partnership? NZC was labelled a ‘superbrand’ in 2012 by an external organisation and is currently one of the strongest competitors in the market with year on year growth.

“NZC and Voice have been working together for almost 8 years. That time has been well spent executing the brand and communications strategies for both our internal and external audiences. The value they have added – by taking this knowledge and using strong strategic thinking and ‘best of breed’ creative, means they have repeatedly proven themselves.”

Robert Levy

National Marketing Manager