Coltrane Limited

Brand Strategy, Naming, Logo Design, Marketing Comms & Website Design

When development began on a new precinct in downtown Auckland, Voice was tasked with finding a name and unique personality that would make this area stand out from the rest.

Working closely with architect Martin Hughes and taking a lead from New York’s iconic creative areas of SOHO and TRIBECA, Voice created QuBA – Quadrant below Anzac. Through careful brand positioning and an aspirational strategy, Voice set a vision for what the precinct could become. This was backed up by a strong visual identity and compelling point-of-sale, marketing and communications collateral.

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