Reside Projects

Brand strategy, naming, logo design & marketing comms

Location Group. A capable, experienced, customer-centric Auckland-based property developer knew they needed a more accessible brand to face their residential product to customers. A brand positioned to care, communicate and demystify the process of buying off-plan dwellings, Reside needed to be friendly, but not lose its high-end pedigree. A brand that would form relationships with it’s customer base in the long term and sit in stark contrast to the ‘revolving door’ mentality of other property developer companies.

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