Tempo

Brand Strategy, Naming & Logo Design

In 2003, the Auckland Festival of Dance needed to find its feet as a commercial enterprise. Voice were tasked with creating a new name, logo and brand platform for the festival that would position it as truely unique. The resulting Tempo brand celebrates the energy, excitement and diversity of dance in our culture, while effectively connecting with the festival's three target markets. Coming into its 14th season, Tempo is an internationally recognised festival and the brand remains strong.