At Voice there is a ‘we minded’ approach to everything we do. We know our stuff and we enjoy doing what we do. We always remember that we’re working with you to build your brand, our approach is collaborative and inclusive. It’s our people that make Voice, Voice.

Jonathan Sagar


As one of New Zealand's leading brand specialists, Jonathan has developed Voice from a one-man design agency to one of Australasia's most innovative and respected brand consultancies. With teams in Auckland, Melbourne and Sydney specialising in the development of robust and insightful brand strategies, Jonathan’s leadership and intuitive approach to business issues are sought after to provide clarity and direction to some of the region's best loved brands. His desire to innovate, challenge convention and problem solve has seen him establish industry trust and respect and develop client relationships which have lasted over 30 years.

Neil Sparksman

Managing Director

Neil understands relationships – between agency and client, brands and consumers, and between strategy and creative execution. A driven problem solver and creative thinker, he leverages his thirty years’ experience in customer service to help serve up meaningful results for the Voice client portfolio. Neil joined Voice in 2003 and today he and Jonathan co lead the agency, continuing to keep the Voice proposition relevant, meaningful and compelling to businesses.

Fiona Lopez

Client Director

Fiona joined the Voice team in June 2019. As a senior client director, Fiona has over 25 years experience delivering complex branding and marketing projects in both the UK and Australia. She works closely and collaboratively with clients, using design thinking to help deliver results, build successful brands and help businesses communicate more effectively.

Mark Di Somma

Strategy Lead

For over 20 years Mark has worked with senior teams to identify how they set bold goals and make daring decisions that enable a business to change how its valued by the people who buy it, and those for work for it. He believes its about being interesting and staying interesting in a world where distractions abound and attention quickly fades. To date Mark has done exactly that in New Zealand, Australia, the UK, Malaysia and Europe, tackling problems for Red Bull, World of Wearable Arts, Lease Plan. Sydney Olympic Park, Vector, Z Energy and NZ Rugby amongst many others.

Richie Hartness

Design Director

It would be fair to say that branding is in Richie’s DNA. He has been designing, developing and delivering high profile, award winning brands for over 20 years in New Zealand and the United Kingdom. His down to earth personality and dry sense of humour bring a sense of levity to his work but when it comes to the nitty gritty of brand design he believes in beautiful design that’s relevant and communicates with clarity and purpose.