We create, evolve and transform brands. Our approach to brand strategy and brand development is straight forward and proven. It’s about finding clarity through creative excellence and delivering well-crafted brands that deliver business success.

This means that we can provide a more complete view of the role of brand in driving strategic advantage, adding value where and when it matters most. We’re experts in brand strategy, identity, communications, brand engagement, reputation and brand management. Our assignments are varied, spanning sectors, audiences and geographies, but most often fall into these areas.

We focus on the strategy, development, launch and proliferation of brands that have the potential to be great. 

Strategy

We start by gathering market insights that empower decision-makers to make critical calls to change their business for the better. Defining brand purpose empowers leadership, shapes strategic decision-making and motivates team members. We employ a mix of research methodologies – desktop research, competitor analysis and stakeholder interviews.

We identify different positioning and brand architecture scenarios that help define a distinctive and unique point of difference. We also explore naming, define brand purpose, values and personality.

Identity

Great brands talk to people. Language, visual and verbal, is what transforms a product or service into a well-crafted brand with a deep story.

We create influential, enduring solutions expressed within a clear visual identity system which cut through the noise to help brands be distinctive from their competitors. 

We help develop a unique tone of voice that conveys the personality needed to influence, engage and hold the attention of target audiences. Brand guidelines and brand management tools provide a framework to consistently manage and develop the visual identity.

Activation

Great brands are powered by what others remember. A brand’s goodwill and its strength is the accumulation of all the experiences associated with it.

From brand experience to wayfinding, annual reports and shareholder communications, websites to packaging, retail environments to internal and customer communications, brand films and animation – we develop collateral across all brand touch points.

We take you public with brand campaigns that tell the world more about you. We develop inspiring internal brand strategies to help you maximise employee relationships, aiding staff retention and driving future business success.