What we do

We create, evolve and transform brands. Our approach to brand strategy and brand development is straight forward and proven. It’s about finding clarity through creative excellence and delivering well-crafted brands that deliver business success.

This means that we can provide a more complete view of the role of brand in driving strategic advantage, adding value where and when it matters most. We’re experts in brand strategy, identity, communications, brand engagement, reputation and brand management. Our assignments are varied, spanning sectors, audiences and geographies, but most often fall into these areas.

Strategy

We identify different positioning and brand architecture scenarios that help define a distinctive and unique point of difference. We also explore naming, define brand purpose, values and personality. We start by gathering market insights that empower decision-makers to make critical calls to change their business for the better. Defining brand purpose empowers leadership, shapes strategic decision-making and motivates team members. We employ a mix of research methodologies – desktop research, competitor analysis and stakeholder interviews.

At Voice we focus on the strategy, development, launch and proliferation of brands that have the potential to be great.

OneFortyOne

Voice conducted in-depth discovery across the business, markets and stakeholders gaining an understanding of the challenges and opportunities for the business.

Southern Cross

Southern Cross saw the opportunity to leverage a common story that would allow them to respond to market opportunities via a united master brand - inspiring Kiwis to advance their health and wellbeing.

Identity

We create influential, enduring solutions expressed within a clear visual identity system which cut through the noise to help brands be distinctive from their competitors. We help develop a unique tone of voice that conveys the personality needed to influence, engage and hold the attention of target audiences. Brand guidelines and brand management tools provide a framework to consistently manage and develop the identity.

Great brands talk to people. Language, visual and verbal, is what transforms a product or service into a well-crafted brand with a deep story.

Music up close

The rebranding of Chamber Music New Zealand to Music Up Close and Puoro Taupiri - created two sister brands designed to widen and engage with new audiences.

Endless Metals

Our brave clients at Endless saw the opportunity to create a compelling consumer-led brand in the waste metals arena creating strong recognition disrupting the sector.

Activation

From brand experience to wayfinding, annual reports and shareholder communications, websites to packaging, retail environments to internal and customer communications, brand films and animation – we develop collateral across all brand touch points.We take you public with brand campaigns that tell the world more about you. We develop inspiring internal brand strategies to help you maximise employee relationships, aiding staff retention and driving future business success.

Great brands are powered by what others remember. A brand’s goodwill and strength are the accumulation of all the experiences associated with it.

Property Brokers

Property Brokers is one of New Zealand’s larger real estate businesses with 60 branches nationwide, servicing residential, property management, commercial and commercial compliance needs.

Frucor Suntory

Frucor has been part of the Suntory Group since 2009 and wanted to take the Suntory name to acknowledge the relationship and better reflect the strength of both companies in the region.