Air New Zealand

  • Internal communications

Following the unsuccessful merger with Ansett Airlines, Air New Zealand’s brand and people were somewhat battered and bruised. It’s history now, but at the time, they needed a bold move to reset the company spirit and provide the impetus for what became a most impressive turnaround.

Voice was humbled to be part of the communications team that created a future vision for the business, working hands-on with leadership to develop a lasting internal branding and engagement platform.

The process began with a two-day real-time change workshop led by executives, involving a vast group of employees drawn from every business area. Amid the questions, challenges and some tears, a new vision was formulated. That was just the beginning. Harnessing passion and business experience through employee engagement meant faster problem-solving and practical re-invention of the business from those who knew how it worked best.

Today, Air New Zealand is a world-renowned airline, recognised for what matters most to passengers – excellent customer service and on-time performance!

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