Barfoot & Thompson

  • Brand strategy
  • Marketing communications
  • Visual identity
  • Wayfinding

Trust and integrity are two things that can’t be bought – yet they sell extremely well. As Auckland’s largest real estate company, Barfoot & Thompson has a strong heritage of family values and a reputation for trust, integrity and honesty.

As New Zealand’s property market faced the recession of the late 2000s, Voice was tasked with invigorating this well-known brand while retaining its positive values and attitudes. We adjusted the logo to bring it into a cleaner, more modern space and reworked their marketing communications to remind customers of what differentiated Barfoot & Thompson from the competition.

Voice was also asked to update their way-finding system, a significant project with 67 branches across Auckland. The project required the successful transference of the brand signage to a new look, providing the client with a comprehensive set of visuals, artwork and guidelines so they could own the project. The result of this work – is a deeper brand awareness across the client’s busiest markets.

Voice clearly understands our business, our market and, most importantly, what it means to be part of the Barfoot & Thompson family.

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