DQ & Co

  • Brand strategy
  • Marketing communications
  • Packaging
  • Visual identity

A little Kiwi brand with a big heart – no wonder the world is falling in love. DQ&co, makers of loveable accessories and stationery, wanted to compete in a global market and needed the right brand personality and positioning to make it happen.

Offering several different products, the company also needed to understand how to position its range successfully. Voice worked closely with this passionate team to develop a new, more confident logo, brand position and personality for DQ&co. The strategy clarified the company’s brand offerings and propositions and created a solid product range with clearly defined audience groups. This newfound clarity gave DQ&co the confidence to take their products to the world – and they haven’t looked back since.

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