How do you hold brand relevance within a shrinking industry? New Zealand’s only dedicated business mail specialist, DX Mail, wanted to elevate their brand and emphasise their capabilities when competitor NZ Post decreased its standard mail delivery to three days per week.

Part of the Freightways Group, DX Mail still delivers five days a week across air, road and line-haul connections – a competitive edge worth boasting about, as Voice saw it.

The development of positioning that communicated their next-day delivery USP as a simple expression of a forward-thinking business. The logo remained untouched, and around it, the visual identity refresh incorporated crisp photography of authentic people, demonstrating the Kiwi can-do attitude and sense of reliability and energy at a human scale. The result was a pointed and beautifully crafted brand refresh across stationery, print collateral and web, delivering market differentiation for a brand still proud to offer mail.