DX Mail

  • Brand strategy
  • Marketing communications
  • Visual identity

How do you hold brand relevance within a shrinking industry? New Zealand’s only dedicated business mail specialist, DX Mail, wanted to elevate their brand and emphasise their capabilities when competitor NZ Post decreased its standard mail delivery to 3 days per week.

Part of the Freightways Group, DX Mail still delivers five days a week across air, road and line-haul connections – a competitive edge worth boasting about, as Voice saw it.

The development of positioning that communicated their next-day delivery USP as a simple expression of a forward-thinking business. The logo remained untouched, and around it, the visual identity refresh incorporated crisp photography of authentic people, demonstrating the Kiwi can-do attitude and sense of reliability and energy at a human scale. The result was a pointed and beautifully crafted brand refresh across stationery, print collateral and web, delivering communication for a company that’s proud to offer.

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