The Freightways Group stands as a parent company to brands like New Zealand Couriers, Sub 60 Couriers and Post Haste and is a leader in express package delivery, information management and business mail sectors across Australasia.

The business has experienced strong growth over the last few years. In 2019 Voice was asked to revitalise the brand slightly with an update to the logo and visual identity. The refresh brought the brand into line with the position and reputation Freightways held in the market as a stable, profitable business with high integrity. Freightways’ large external audiences needed to be considered – investors, customers, industry peers and media – to ensure all groups found what they needed in the brand. The result? A logo with a small shift that still maintained a connection to its past, a refresh of the corporate colour palette and a set of contemporary visual treatments that could be leveraged into any corporate document, including stationery and annual reports.

Since the rebrand Voice has been working with Freightways on brand-related works including the development of their corporate reporting.