- Brand strategy
- Marketing communications
- Visual identity
Founded in 1987, Good Health offers a wide range of natural health products designed and developed in New Zealand.
Our challenge was to breathe new life into the Good Health brand and packaging – creating a more modern, relevant brand for today’s consumers while still retaining the trust and integrity of this Kiwi owned and family operated business.
Through a series of focus groups, we developed a new brand vision that offered a relevant promise to Good Health’s existing and potential customers. We revitalised the logo and devised a modern packaging system and advertising concepts that would appeal to both domestic and international markets. The new look and brand strategy revitalised the brand, better connecting with customers, increasing brand recall and ultimately leading to a 25% boost in sales.