Joining the ‘conscious consumption’ fight is a crowded arena of multiple offerings – buy one/ get one, trade aid, sustainably made, recycled, and source traceability are all expressions of the movement towards better ways of consuming.

What was important for our client was to stand out and be clear about what they offered – to guide and inspire consumers to create a positive impact with their purchasing decisions by making it easy to discover, choose and buy from social enterprises. The logo and identity related to the brand messaging – to be inspiring and approachable along with a good dose of quirky Aussie humour. Goodsmiths was born in 2016 and is now the platform for over 150 businesses in Melbourne.