Goodsmiths

  • Brand strategy
  • Marketing communications
  • Naming
  • Visual identity

Joining the ‘conscious consumption’ fight is a crowded arena of multiple offerings – buy one/ get one, trade aid, sustainably made, recycled, source traceability etc are all expressions of the movement towards better ways of consuming.

What was important for our client was to stand out and be clear about what they offered – to guide and inspire consumers to create a positive impact with their purchasing decisions, by making it easy to discover, choose and buy from social enterprises. The logo and identity related back to the brand messaging – to be inspiring and approachable along with a good dose of quirky Aussie humour. Goodsmiths was born in 2016 and is now the platform for over 150 businesses in Melbourne.

© 2020 Voice Brand Agency

Auckland

Level 2, 1 Cross Street
Auckland Central
New Zealand, 1010

P

+64 9 373 5086

Melbourne

425 Smith St, Collingwood
Melbourne
VIC 3065 Australia

P

+61 3 9113 7914

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