Healthy Breath is a multi-national business in New Zealand and China that engaged Voice to develop its brand to help it succeed in global markets.

Tasked with differentiating the brand in a highly competitive, aggressive marketplace including major players Dupont and 3M, Voice’s job was to position the brand as premium, aspirational and design-led while ensuring it was robust enough to hold its own. Voice activity included brand strategy and the development of a compelling, contemporary, globally-facing visual identity.

Backed by a great Kiwi innovation story and fashion pedigree, with solid distribution channels into Asia’s biggest markets, from inception, this brand needed to meet customer expectations and create an industry ripple to unsettle competition. The MEO filtration mask, Healthy Breath’s hero product, went live in April 2017 with record-breaking month-on-month product sales.