How do you successfully portray a uniquely New Zealand learning programme that targeted global business leaders and competed head-on with Ivy League short courses?

Hiakai, the brainchild of two of New Zealand’s most experienced organisational change facilitators, was developed to fill the yawning learning gap – deep support, contemporary learning and fresh mind food for stretched ‘C’ suite and business leaders.

Voice saw the opportunity for the brand to be different, to reflect New Zealand, to visually articulate the powerful nature of the programme and to compel prospects to engage. The resulting creative output included a stylised Pacific-themed logo design and a leading-edge colour palette with bold, strong typography – directly contrasting to its Ivy League competitors.